Tuesday, August 19, 2008

Famed Photographer Johnny Nunez for Rockport's "Are You Estabished" Campaign

Famed celebrity photographer and friend Johnny Nunez has been hand selected to appear in Rockport's new Established 71 Campaign aimed at marketing rising talent in the arts as well as introducing a diverse shoe collection globally. There is more information listed below in the official press release. Go Team Nunez!

CANTON, Mass.--(Business Wire)--

Building on the global momentum of its Established 1971
collection, The Rockport Company will introduce "Are You
Established?"--a marketing and advertising campaign featuring rising
talent and influencers in music, entertainment and fashion. Launching
this June, the campaign includes a series of portraits, visually
depicting the unique style and personality of each talent and fresh
looks from the new Established 1971 collection. The campaign will

-- Terence J - Terence is an established television host, radio
personality and community leader. As the co-host of BET's 106
& Park, Terence has contributed to making the show the highest
rated music series of all time and has helped 106 & Park
expand into additional global markets.

-- DJ Cassidy - Cassidy's unique musical taste and style of
blending different musical genres, make him the go to DJ to
stars such as Diddy, Oprah, and Kanye West. Cassidy recently
performed at Jay-Z's wedding reception.

-- Raheem DeVaughn - DeVaughn is a Grammy-nominated R&B artist.
His recently released sophomore album "Love Behind Melody"
debuted at #5 on the Billboard's Top 200 Album Chart.

-- Johnny Nunez - Nunez is a world-renowned photographer to the
stars. He is recognized as one of Wire image's top five most
connected photographers and his photos appear in countless
publications featuring today's hottest celebrities.

-- Bee Nguyen - Nguyen is a marketing guru and fashion
tastemaker. Formerly a footwear brand manager, his
entrepreneurial spirit and impeccable sense of style has led
him to launch Hot Air, a luxury sportswear collection,
currently sold in over 35 retail outlets.

"We partnered with authentic, highly-respected tastemakers
connected by their stories of perseverance and success,"
said Shari
Fabiani, Rockport Established 1971 category director. "Rockport will
capture the essence of Established 1971 through their stories and
distinct styles and showcase contemporary collections and innovative
technologies that define the brand."

Developed by Rockport, the "Are You Established?" print campaign
will begin in June and run through the remainder of this year in
issues of national magazines such as XXL, Antenna, Vapors, Giant, Slam
and Complex. The campaign also includes online and outdoor advertising
as well as events, featuring each talent, in cities nationwide. Some
key styles--inspired and influenced by trends and themes found
worldwide--launching this summer and featured in the campaign include

-- Bridgeport 2 - urban-contemporary update to the classic boat
shoe with unique color patterns and premium material

-- Heisley - eclectic high-top style popping with silver metallic
mesh materials

-- 7100 - iconic, old school Rockport shoe updated with a
"liquid" metallic shimmer

Launched in 2006, Established 1971 is a luxury-inspired
metro-urban division within The Rockport Company. The collection
seamlessly meshes street-inspired style with advanced technology to
provide shoes that are not only on-trend and stylish, but also offer
the support, stability and overall comfort that has defined the
Rockport brand for nearly 40 years.

About Rockport
The Rockport Company, LLC, a leading brand within the adidas Group
portfolio, designs, distributes and markets lifestyle footwear and
accessories for men and women worldwide. Rockport is headquartered in
Canton, Massachusetts. For additional information on Rockport, please
visit www.rockport.com.

For The Rockport Company, LLC
Valerie Chiam, 212-605-8303

Image courtesy of Daylife.com.

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