Tuesday, March 24, 2009

Sagmeister x Levi's 501 Art installation for American Rag

Seen exclusively at retailer American Rag and their locations in Los Angeles and Levi's home-base San Francisco, Sagmeister has created an exhibit following in the footsteps of partnerships with Shepard Fairey and Damien Hirst. The premise of the exhibition: the deconstruction of the jeans represents the same DNA that goes into every pair of 501s.

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