Saturday, January 24, 2009
SCION, SHIN TANAKA AND GIANT ROBOT ENGAGE READERS WITH UNIQUE TEMPLATES
Scion, Asian and Asian-American pop culture magazine Giant Robot and artist Shin Tanaka bring cut-out fun to all ages and paper toy enthusiasts alike through special templates included in select Giant Robot issues.
Tanaka’s first template appeared in Giant Robot issue 56 which also featured an interview with the artist himself. The second template followed in issue 57 which is out now, and the third will be featured in issue 58 which hits streets on February 9, 2009. Readers can cut out the templates and fold them following the simple instructions to make their own robots. Readers who create all three figures can assemble them to create Tanaka’s larger “4-in1 Robot” commissioned by Scion.
Tanaka, who was born in Fukuoka, Japan, is an artist who creates imaginative paper toys, figures and sneakers with precise details. When he was younger, he began creating paper sneaker replicas with complete detail because he could not afford to buy all his favorite shoes. Since then he has collaborated with Nike, Adidas and Reebok to create custom footwear and exhibited in Berlin, Hawaii, and Portland, Ore. He recently participated in the Kennedy Center’s show “Japan! Culture + Hyperculture.” Tanaka offers most of his fun templates for free at his website http://shin.co.nr/ where fans can download them, to print, build and customize.
Like Tanaka, Scion encourages personalization and free thinking. Scion continuously supports artists and brings their work to new audiences as customization and creativity are some of the brand’s core values.
Scion is the newest line of vehicles from Toyota Motor Sales (TMS), U.S.A., Inc. Developed with a new generation of youthful buyers in mind, Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three groundbreaking models: the all-new xD subcompact five-door; the xB, an urban utility vehicle with an iconic shape; and the tC sports coupe. For more information, visit www.scion.com.
About Giant Robot:
Giant Robot Magazine began in 1994 as a stapled-and-folded zine and has grown into a full-fledged bi-monthly magazine available at most stores and newsstands. Giant Robot opened its first store in 2001, and formulated a combination of pop culture goods, ranging from Japanese import toys, graphic design and art books, and monthly art exhibitions. Giant Robot has since opened stores and galleries in San Francisco and New York City, and also operates a restaurant called gr/eats in West Los Angeles.
SOURCE: Lucy Beer-Elemental Consulting