If you are a street artist and your last targets have included gigantic billboards in town centres, it is likely you will soon be looking for more audacious locations to strike again. Indeed, it is hardly surprising that French graffiti artist ZEVS (pronounced Zeus), ended up getting into serious trouble. The night before his first solo show at the Statements Art Gallery in Hong Kong, he decided to make his own, special announcement: he painted a Chanel logo on an Armani boutique. The sign bore his trademark ‘liquidation’ effect that gives it a melting appearance, and acted as foreplay to the show ‘Liquidated Logos’ opening the next day.
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