Saturday, April 25, 2009

Scion's Installation 5 Tour Announces Beneficiary, Arrives In New York


Scion’s Installation 5 Art Tour, which will benefit Creative Capital, arrives in New York, NY in May. The opening reception will take place Thursday May 7th from 7pm – 11pm at The Showroom NYC, 117 2nd Avenue (& 7th Street), 2nd floor, New York, NY 10003. Artists Blek le Rat, Christina M. Felice, Edwin Ushiro, Angela Boatwright, Logan Hicks and Tessar Lo will be in attendance. Turntable Lab affiliate Blue Jemz, who recently released a CD through Scion A/V, will be spinning.

The fifth installment of Scion’s Installation Art Tour was launched in October 2008. The program is designed to give exposure to both established and emerging artists. Installation 5: Self Portraits highlights a diverse array of artists from around the world and will visit nine cities in total including Miami, New York, Portland, Minneapolis, San Jose, Philadelphia and Los Angeles. The tour features new markets Phoenix and Detroit, where the show kicked off.

For Installation 5 each artist was asked to create his or her literal, or non-literal interpretation of the theme 'Self-Portraits'. Video art will be included for the first time in the tour’s five-year history,alongside painting and photography. Artists on the tour will include: AJ Fosik (3-D painting), Alex Hornest (painting), Andrew Schoultz (painting), Andy Howell (painting), Angela Boatwright (photography), Asylm (painting), Blek le Rat (painting), Christina M. Felice (photography), Codak (painting), David Choe (video art), Edwin Ushiro (painting), El Yem (video art), Eriberto Oriol (photography), Eye One (photography), Francesco LoCastro (painting), French (painting), Geoff Oki (video art), Ian Lynam (video art), J. Shea (painting), Jamel Shabazz (photography), Jeff Soto (painting), Kelsey Brookes (painting), Kofie (painting), Lisa Alisa (painting), Logan Hicks (photography), Mark Mothersbaugh (rug), Nicholas Harper (painting), Patrick Martinez (painting), Peter Beste (photography), RETNA (painting), Rick Rodney (photography), Rob Abeyta Jr. (painting), Ron English (painting), Saber (photography), Sage Vaughn (painting), Skypage (painting), Stormie Mills (painting), Tessar Lo (painting), Too Tall Jahmal (photography), Usugrow (painting), Will Barras (painting), Yoskay Yamamoto (painting) and more. As the tour travels, more artists will be added to the roster.

The final tour stop will be at Scion’s own 4,200 square foot Installation L.A. gallery space where all artwork will be auctioned off to the public, and 100 percent of the proceeds will go toward Creative Capital. The goal of Creative Capital is to create an artistic home and supportive community to nurture some of the country’s most extraordinary artistic creators and to help provide the skills and confidence for these artists to realize their most ambitious dreams. Creative Capital has advanced the careers of 411 grantees through financial support and advisory services, and has reached over 2,200 additional artists through its Professional Development Program in workshops across the country. As the premiere national artist support organization, Creative Capital is committed to the principal that time and advisory services are as crucial to artistic success as funding. “Creative Capital is honored to have been selected to be part of Scion’s Installation Five art tour,” said Ruby Lerner, president of Creative Capital. “We are so pleased to partner with an organization that recognizes the critical importance of supporting individual artists and helping to bring the next generation of artists forward. We look forward to joining Scion as Installation Five continues its tour and shares these exciting projects with audiences across the country.” For more info: http://www.creative-capital.org

Last year’s Installation 4 tour raised over $50,000 on behalf of Art From Scrap, an organization encouraging creative expression in the arts and promoting a greater understanding of environmental issues. Over the last four years Scion’s Installation tour has raised more than $190,000 for art-related non-profit organizations. Launched in 2003, Scion Installation is a revolutionary art tour affirming the brand’s ongoing commitment to support independent artistic expression and featuring work from an unprecedented collective of contemporary artists, designers and photographers. Previous participants include: Andre from Paris, Gary Baseman, Freddi C, Mr. Cartoon, Crash, David Ellis, Daze, Blaine Fontana, Sam Flores, Futura, Mike Giant, James Jean, Caia Koopman, Krush, Mel Kadel, Mear One, Travis Millard,Andy Mueller, Andrew Pommier, Ricky Powell, Rammellzee, Rostarr, Kenny Scharf, Wearesupervision, Chris Yormick and many others.

For more information on the tour, the artists, the artwork and details from past tours
please visit: http://www.scion.com/installation


About Scion:
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, and the tC sports coupe. The brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.

SOURCE: Lucy Beer/Elemental Consulting

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