Monday, September 1, 2008
Converse Casting for Print Ad Wants YOU
We're gearing up for a small print campaign for CONVERSE, and it calls for some unique headshots of interesting looking folks. Instead of using faux cool kid models from a traditional casting agency, we wanted to highlight some of our interesting and diverse friends and fam.
Now, this isn't a big time photo shoot or anything. We're doing several spreads – a classic black and white layout with a headshot on one page, which will be slightly obscured by a cool design element. The headshot will be an added "design element" to our final layouts. We'll end up with about 20 portraits that will be chosen for the print campaign. Our homey Taku (takustudio.com) will be shooting the final portraits in NYC over the next week or so.
If you, some of your interns, or any of your friends have a dope look and fit the descriptions below that coincide with our featured product stories, then hit us up ASAP. If you or any of your friends have a digital headshot at the ready, then shoot them over to us to review, too.
Please include a snapshot (close up photo)
The Chuck: It is the badge of independence. The Optimistic Rebel. Music feels right for this but not in a way any other brand could do it. It's about that emerging artist who spent late nights writing songs in this shoe. It's about that creativity, not the obvious concert-going hipster cool. They're not a music critic. They make great music happen.
Purcell: The Hamptons. Country clubs. Polo. Badminton. Ferris Bueller. More edge. Rich, privileged kid, but he just may revel and drive his car into a pool. He knows he can fuck around up to a point then he'll use his dad's connections to get a sweet paying job. Half his life is spent subverting the pretentious system he was brought up in. he does it to piss them off. But he knows he's good down the road. It's a bit Chevy Chase in Caddyshack.
One Star: Chill. Suede. It made its debut in basketball. Back in the 70s. ABA. Lots of colors. After Hoops it became a skate shoe. Then it went away for a while and came back during grunge in the early 90s. It's one step beyond the Chuck. The Chuck is mass. The One star is understated. Therefore it is a bigger badge of independence. Considered by many to be the coolest Converse shoe. But that many is a select few. Cobain wore them instead of the Chuck. Enough said. (Try to ignore the Target distribution in the US. It's much cooler in the rest of the world than it is here in the US.)
Running: Run like hell. This is kids running from the law. He/She's a bit of a knucklehead. Imagine Ewan McGregor in the opening scene of Trainspotting running his ass off, with the biggest shit-eating grin.
Pro Leather (Basketball): Soul. Classic. Dr. J. The 70's. This is about when the game was a good time. Back when pros played ball in the summer in what was called t-shirt leagues on concrete.
Skate: NYC or Sao Paulo streets. Attitude. Swagger. die-hard skateboarder. Not famous. Not even sponsored. Just grinding in and out of traffic, causing a ruckus, just for the fuck of it.
Talent Payment (We never said we'll make you rich)
- $100 to take initial headshot
- $500, if used in our final print campaign
Contact: Stanley Lumax | firstname.lastname@example.org | 646.228.4173
Source: Stanley Lumax @ Anomaly Communications