Scion's National Art Tour-INSTALLATION 4: It's A Beautiful World

For Immediate Release

Scion's National Art Tour - INSTALLATION 4: It's A Beautiful World Opens in Minneapolis - Final stop in Los Angeles with Live Auction

Los Angeles - March 2008 - Scion's Installation 4, "It's A Beautiful World," will open in Minneapolis, one of nine cities on the national tour, on April 4. The innovative Scion Installation Art Tour launched its fourth installment last July and features a diverse array of artists from around the world. The theme, "It's a Beautiful World," was interpreted by each artist, in one of four mediums- painting, photography, sculpture, and collage.

Some of this year's Installation artists include: Andrew Pommier, Andy Mueller, Angela Boatwright, Blaine Fontana, Blek LeRat, Books llll, Caia Koopman, Chris Yormick, Cody Hudson, Dalek, David Choe, Eye One, Francesco LoCastro, Freddi C, J. Shea, James Jean, Jeff Soto, Joshua Krause, Kelsey Brookes, Kenton Parker, Kofie, Mel Kadel, Michael Sieben, Mike Giant, Rammellzee, RETNA, R. Grimes, Ron English, Sam Flores, Sage Vaughn, Skwerm, Tim McCormick, and Travis Millard.

Scion Installation 4 will be hosted by Minneapolis' Rogue Buddha Gallery (www.roguebuddha.com) April 4-19, 2008. The opening reception will take place on April 4 from 7 - 11 P.M. at 357 13th Ave NE, Minneapolis, MN, 55413 with musical entertainment from DJ Kool Akiem and DJ Jonathan Ackerman.

The final tour stop and auction will be held in Los Angeles, at the Scion Installation L.A. space in the Culver City Arts District May 10 - June 2, 2008. All of the Installation 4 artists will attend the opening night of the show on May 10. The exhibit will be on display for the annual Culver City Art Walk on May 31. The live auction will take place on June 1, at the Scion Installation L.A. Space, as well as online and on phone lines. All of the artwork will be auctioned off to the public, and 100 percent of the proceeds will go toward art related charities. In previous years, the auctions have raised more than $110,000 for charity.

Scion Installation 4 has visited the following cities around the country: Philadelphia; Austin, Texas; Chicago; Miami; New York; Seattle; and Boston. Each tour stop kicked off with an opening event for local art aficionados, press, and other urban tastemakers.

The tour stopped in Miami for the prestigious Art Basel event. Six of this year's artists designed custom balloons, each eight-feet in diameter, which were flown over the grounds of the Raleigh Hotel. Also on display were the custom designed Scion art cars from Dalek, Sage Vaughn, and Ron English.

Launched in 2003, Scion Installation is a revolutionary art tour affirming Scion's ongoing commitment to supporting independent artistic expression and featuring work from an unprecedented collective of contemporary artists. Some previous participants have included: Andre from Paris, Gary Baseman, Mr Cartoon, Crash, Daim, Daze, Blaine Fontana, Sam Flores, Friendswithyou, Futura, Mike Giant, Justin Hampton, Krush, Mear One, Ricky Powell, Persue, Revok, Retna, Rostarr, Saber, Kenny Scharf, Seak, StayHigh 149, and Wearesupervision. The program is designed to give exposure to both established and emerging artists.

The tour has evolved since its launch, and each year the medium with which the artists showcase their work changes. The first year featured Scion xB panels and xA sculptures, while the second year presented art on three foot by eight foot wood panels. Each artist's unique style was introduced on three-foot long polyurethane Scion tC sculptures for the third tour.

For more information on the tour, the artists, the artwork and details from past tours please visit: http://www.scion.com/installation

Remaining Tour Dates

April 4-19, 2008
Minneapolis, MN
Rogue Buddha Gallery
www.roguebuddha.com

May 10 - June 2, 2008
Los Angeles, CA
Scion Installation L.A.
www.scion.com/space

June 1
Final live auction
Online / Live at Scion Installation L.A. Space / Phone In
Check www.scion.com/installation for more details.

About Scion:
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three ground-breaking models. The xD is an urban subcompact five-door, featuring a muscular stance and accentuated wheel flares. The xB, an urban utility vehicle, combines remarkable interior space with iconic styling. And the tC sports coupe surprises the buyer with the convenience of a hatchback and the luxury of a standard all-glass panorama moonroof, complementing the usual wide array of features on all Scions. For more information, visit www.scion.com