Scion's National Art Tour- INSTALLATION 4: It's a Beautiful World, Philadelphia, March 7-21, 2008

Scion's National Art Tour - INSTALLATION 4: It's A Beautiful World Opens in Philadelphia, PA

Los Angeles - February 2008- This July, Scion launched the fourth installment of the innovative Scion Installation Art Tour entitled: 'It's A Beautiful World.' The theme; "It's a Beautiful World" was interpreted by each artist, in one of four mediums - painting, photography, sculpture, and collage. This year's Installation tour will visit nine cities and feature a diverse array of artists from around the world.

This year's artists include: Andrew Pommier, Andy Mueller, Angela Boatwright, Blaine Fontana, Blek LeRat, Books llll, Caia Koopman, Chris Yormick, Cody Hudson, Dalek, David Choe, Eye One, Francesco LoCastro, Freddi C, J. Shea, James Jean, Jeff Soto, Joshua Krause, Kelsey Brookes, Kenton Parker, Kofie, Mel Kadel, Michael Sieben, Mike Giant, Rammellzee, RETNA, R. Grimes, Ron English, Sam Flores, Sage Vaughn, Skwerm, Tim McCormick, Travis Millard and more.

The tour comes to Philadelpia's F.U.E.L Collection on March 7th. Artists in attendance include Cody Hudson and Ron English. The opening reception willhttp://www.blogger.com/img/gl.link.gif take place from 7-10pm at 249-51 Arch St, Philadelphia, PA, 19106 with musical entertainment from DJ Junior. The gallery website is www.fuelcollection.com and the show will run through March 21st.

Scion Installation 4 has visited the following cities around the country: Austin, Texas; Chicago, Ill.; Miami, Fla.; New York, N.Y.; Seattle, Wash; and Boston, Mass. Each tour stop will kick off with an opening event for local art aficionados, press, and other urban tastemakers.

The tour just completed a successful stint in Miami for the prestigious Art Basel event. Six of this year's artists designed custom balloons, each eight-feet in diameter, which were flown over the grounds of the Raleigh Hotel. Also on display were the custom designed Scion art cars from Dalek, Sage Vaughn, and Ron English.

The final tour stop and auction will be in Los Angeles, at the new Scion Installation L.A. space in the Culver City Arts District. All of the artwork will be auctioned off to the public, and 100 percent of the proceeds will go toward art related charities. In previous years, the auctions have raised more than $110,000 for charity.

Launched in 2003, Scion Installation is a revolutionary art tour affirming Scion's ongoing commitment to supporting independent artistic expression and featuring work from an unprecedented collective of contemporary artists. Previous participants have included: Andre from Paris, Gary Baseman, Mr Cartoon, Crash, Daim, Daze, Blaine Fontana, Sam Flores, Friendswithyou, Futura, Mike Giant, Justin Hampton, Krush, Mear One, Ricky Powell, Persue, Revok, Retna, Rostarr, Saber, Kenny Scharf, Seak, StayHigh 149, Wearesupervision, and more. The program is designed to give exposure to both established and emerging artists.

For four years the tour has evolved, and each year the medium with which the artists showcase their work changes. The first year featured Scion xB panels and xA sculptures, while the second year presented art on three foot by eight foot wood panels. Each artist's unique style was introduced on three-foot long polyurethane Scion tC sculptures for the third tour.

For more information on the tour, the artists, the artwork and details from past tours please visit: http://www.scion.com/installation

About Scion:
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three ground-breaking models. The xD is an urban subcompact five-door, featuring a muscular stance and accentuated wheel flares. The xB, an urban utility vehicle, combines remarkable interior space with iconic styling. And the tC sports coupe surprises the buyer with the convenience of a hatchback and the luxury of a standard all-glass panorama moonroof, complementing the usual wide array of features on all Scions. For more information, visit www.scion.com

Remaining Tour Dates

March 7th - 21st, 2008
Philadelphia, PA
F.U.E.L. Gallery
www.fuelcollection.com

April 4th-19th, 2008
Minneapolis, MN
Rogue Buddha Gallery
www.roguebuddha.com

May 2008
Los Angeles, CA
Scion Installation L.A.
www.scion.com/space

For images visit:
http://www.flickr.com/photos/elementalc/sets/72157603310658596/


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Lucy Beer
Elemental Consulting
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