Tuesday, April 15, 2008
Is this really Hanes' New Campaign?
Allegedly, this campaign is being used for Hanes Original Tagless Comfort underwear “Because the world gives you enough tags.”
My opinion, the concept was very artistic and orignal but the delivery was not the best.
*Faggot portrays same-sex relations, s&m, sex toys, alcohol and vanity (cosmetics).
*Nigger portrays usage of drugs, guns, prisons, blue-collar jobs, and references about being HIV positive.
*Pak!, a racist name for a person of Pakistani origin, you see references to tanks, bullets, bombs and pigs.
What are your thoughts about this campaign? Do you hate it or love it? Seriously, I doubt Hanes would even approve of such usage of racist and derogatory language and if so this campaign would never be ran in the States.