Wednesday, October 31, 2007

Date Farmers and San Prepare For Their Show With Fifty24SF Gallery

If you're in the San Francisco area, make sure you go and check out Date Farmers & San at the Fifty24SF Gallery. The official press release is listed below.

Date Farmers & San at Fifty24SF Gallery



415.252.9144 (e)

November 1-30, 2007

Opening Reception: Thursday, November 1, 2007 from 7-9:30 p.m.

San Francisco, CA (October 2007) - Upper Playground in association with FIFTY24SF Gallery is pleased to announce the opening for "The Ballad of Richie Valenz, and Other True Stories" with new work by the Date Farmers, and "Sparks and Ashes" with new work by Spanish artist, San. The Date Farmers continue to explore pop-culture signage of Mexico and the Southwestern United States with painting and collage. They will be exhibiting wooden sculptures as well as illustrations and mixed media pieces on corrugated and sheet metal. San is a meticulous illustrator, painter, and street artist from Madrid who will be exhibiting his work for the first time in San Francisco.

The Date Farmers, originally from the Coachella Valley in Southern California, are a collective consisting of Armando Lerma and Carlos Ramirez. Together, they are highly-recognized for painting on abandoned and recovered materials and will collage anything from found letters, bottle caps, glitter, garbage bags, or Christmas lights on their sculpted robots made from Mexican coffee cans. They have also been known to associate and integrate such signage as their own versions of the Coca Cola, Playboy, and MasterCard logos, Mickey Mouse, Bat Man, and the Hulk into their works. The Date Farmers have shown internationally, including a recent exhibition at the Leonard Street Gallery in London, as well as shows at New Image Art Gallery, in Los Angeles, and a solo show at Fifty24SF in 2006.

Date Farmers video link:

Daniel Munoz Rodriquez, aka San, is an internationally recognized illustrator, painter, and street artist from Madrid, Spain, showing for the first time in San Francisco. Born in a small Spanish village near the Portuguese border, his artwork is influenced by magical realism, graffiti, and the culinary arts. In a recent interview in Juxtapoz Magazine, he remarked, “I think today my work is a mixture of classical drawing and contemporary art languages. Nowadays, nature is the basis of my work.” San has shown his fine art internationally, as well as his street art in cities across Europe.

San Video Link:

About Upper Playground and FIFTY24SF Gallery
Based in San Francisco, California, Upper Playground was founded in 1999 and has become a leader in today’s progressive art movement with its innovative apparel line and art gallery, FIFTY24SF. Recognized as a catalyst for the fusion of fashion with art, Upper Playground produces apparel lines bi-annually and features designs from notable local and international artists. Upper Playground apparel is sold nationally and internationally in over 300 boutiques and online. The FIFTY24SF Gallery is based in San Francisco, CA and showcases art from some of the best contemporary artists in the world with its monthly art exhibits. Please visit for more information.

252 Fillmore Street, San Francisco, CA 94117

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